Space Cowboy – Mushroom Tea Branding

A Cosmic Take on Functional Wellness

Space Cowboy is a personal project exploring what a playful, future-forward mushroom tea brand might look like. The goal was to bring together wellness and personality in a bold, illustrative way – balancing product benefits with character. The result is a vibrant brand rooted in energy, clarity, and curiosity.

Four Space Cowboy tea pouches labeled Energy, Performance, Focus, and Calm with matching illustrations.

Blue ceramic mug with pink mushrooms on a pink background, shown floating mid-air.

Yellow background with a single Performance-labeled tea pouch showing yellow illustrated weights and mushrooms.

Outdoor billboard ad for Chaga Mushroom Tea for Focus, showing blue pouch with flower illustrations.

Mint green background with Energy-labeled tea pouch and green illustrated fist and mushrooms.

Designed to Delight

The logo combines a cowboy hat, an alien head, and subtle letterforms referencing S, C, M, and T, an abstract symbol that nods to the brand’s name and spirit. Each product line – Energy, Performance, Focus, and Calm – features a colourful illustration, visually expressing the effect of the tea. Packaging was designed to be fun, shelf-ready, and unmistakably unique, with a focus on standing out in both digital and physical retail spaces. From mugs to pouches, the visual system is cohesive and expressive, tying the entire brand universe together in a lighthearted way.