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Mustard by Kendrick – 3D Illustration Concept

Illustrated Kendrick Lamar stares at a bottle of Kendrick’s mustard on a yellow background.
Illustrated Kendrick Lamar stares at a bottle of Kendrick’s mustard on a yellow background.
Illustrated Kendrick Lamar stares at a bottle of Kendrick’s mustard on a yellow background.

Mustarrrrrrrrrd!!!

Inspired by Kendrick Lamar’s viral shout of “Mustarrrrrrd!” in his track "TV Off", this personal 3D illustration project imagines an alternate reality where Kendrick isn’t just a music icon – but also the face of his own mustard brand. The concept plays with the absurdity of taking a throwaway ad-lib and turning it into a full visual campaign.

Illustrated Kendrick with serious expression on red background wearing a cap and earrings.
Illustrated Kendrick with serious expression on red background wearing a cap and earrings.
Illustrated Kendrick with serious expression on red background wearing a cap and earrings.
Red mural wall with large Kendrick’s mustard bottle and the word ‘Mustarrrrr’ in background.
Red mural wall with large Kendrick’s mustard bottle and the word ‘Mustarrrrr’ in background.
Red mural wall with large Kendrick’s mustard bottle and the word ‘Mustarrrrr’ in background.
Building corner billboard says ‘Coming Soon’ with silhouette of a head and Kendrick’s mustard bottle.
Building corner billboard says ‘Coming Soon’ with silhouette of a head and Kendrick’s mustard bottle.
Building corner billboard says ‘Coming Soon’ with silhouette of a head and Kendrick’s mustard bottle.
Building corner billboard says ‘Coming Soon’ with silhouette of a head and Kendrick’s mustard bottle.
Building corner billboard says ‘Coming Soon’ with silhouette of a head and Kendrick’s mustard bottle.
Building corner billboard says ‘Coming Soon’ with silhouette of a head and Kendrick’s mustard bottle.
Kendrick’s mustard bottle on a red background with logo and ‘Since 2024’ on the label.
Kendrick’s mustard bottle on a red background with logo and ‘Since 2024’ on the label.
Kendrick’s mustard bottle on a red background with logo and ‘Since 2024’ on the label.
Side view of illustrated Kendrick with cap and beard on a plain yellow background.
Side view of illustrated Kendrick with cap and beard on a plain yellow background.
Side view of illustrated Kendrick with cap and beard on a plain yellow background.
Illustrated Kendrick stares at a Kendrick’s mustard bottle on a red background.
Illustrated Kendrick stares at a Kendrick’s mustard bottle on a red background.
Illustrated Kendrick stares at a Kendrick’s mustard bottle on a red background.
  • 3D viewport view of illustrated character staring at a condiment bottle on a table.
  • Backlit silhouette of a condiment bottle with a glowing outline on a black background.
  • Close-up of illustrated Kendrick staring at Kendrick’s mustard bottle on a bold red background.
  • Backlit silhouette of illustrated character wearing a cap, glowing rim light on black background.
  • 3D viewport view of illustrated character staring at a condiment bottle on a table.
  • Backlit silhouette of a condiment bottle with a glowing outline on a black background.
  • Close-up of illustrated Kendrick staring at Kendrick’s mustard bottle on a bold red background.
  • Backlit silhouette of illustrated character wearing a cap, glowing rim light on black background.
  • 3D viewport view of illustrated character staring at a condiment bottle on a table.
  • Backlit silhouette of a condiment bottle with a glowing outline on a black background.
  • Close-up of illustrated Kendrick staring at Kendrick’s mustard bottle on a bold red background.
  • Backlit silhouette of illustrated character wearing a cap, glowing rim light on black background.
Anthony Joshua stands shirtless beside white protein shaker and supplement bag icons on black.
Anthony Joshua stands shirtless beside white protein shaker and supplement bag icons on black.
Anthony Joshua stands shirtless beside white protein shaker and supplement bag icons on black.

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Busy Bee life insurance logo on a honey yellow background.
Busy Bee life insurance logo on a honey yellow background.
Busy Bee life insurance logo on a honey yellow background.

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Illustration of a smiling piggy bank on a blue background.
Illustration of a smiling piggy bank on a blue background.
Illustration of a smiling piggy bank on a blue background.

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