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Mustard by Kendrick – 3D Illustration Concept

Illustrated Kendrick Lamar stares at a bottle of Kendrick’s mustard on a yellow background.

Mustarrrrrrrrrd!!!

Inspired by Kendrick Lamar’s viral shout of “Mustarrrrrrd!” in his track "TV Off", this personal 3D illustration project imagines an alternate reality where Kendrick isn’t just a music icon – but also the face of his own mustard brand. The concept plays with the absurdity of taking a throwaway ad-lib and turning it into a full visual campaign.

Illustrated Kendrick with serious expression on red background wearing a cap and earrings.
Red mural wall with large Kendrick’s mustard bottle and the word ‘Mustarrrrr’ in background.
Building corner billboard says ‘Coming Soon’ with silhouette of a head and Kendrick’s mustard bottle.
Building corner billboard says ‘Coming Soon’ with silhouette of a head and Kendrick’s mustard bottle.
Kendrick’s mustard bottle on a red background with logo and ‘Since 2024’ on the label.
Side view of illustrated Kendrick with cap and beard on a plain yellow background.
Illustrated Kendrick stares at a Kendrick’s mustard bottle on a red background.
  • 3D viewport view of illustrated character staring at a condiment bottle on a table.
  • Backlit silhouette of a condiment bottle with a glowing outline on a black background.
  • Close-up of illustrated Kendrick staring at Kendrick’s mustard bottle on a bold red background.
  • Backlit silhouette of illustrated character wearing a cap, glowing rim light on black background.
  • 3D viewport view of illustrated character staring at a condiment bottle on a table.
  • Backlit silhouette of a condiment bottle with a glowing outline on a black background.
  • Close-up of illustrated Kendrick staring at Kendrick’s mustard bottle on a bold red background.
  • Backlit silhouette of illustrated character wearing a cap, glowing rim light on black background.
  • 3D viewport view of illustrated character staring at a condiment bottle on a table.
  • Backlit silhouette of a condiment bottle with a glowing outline on a black background.
  • Close-up of illustrated Kendrick staring at Kendrick’s mustard bottle on a bold red background.
  • Backlit silhouette of illustrated character wearing a cap, glowing rim light on black background.
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