Favour Financial is a new player in the B2B insurance and business protection space – created specifically for C-suite decision makers at medium to large enterprises. They needed a brand that reflected strength, trust, and strategic foresight. From the ground up, I developed the name, logo, colour system, and overall visual identity. The goal was to position Favour Financial as a future-ready partner – confident, capable, and tailored to the high-stakes decisions that executives face daily. With the tagline “Built for What’s Next,” the brand speaks directly to leaders who are thinking ahead, offering clarity, stability, and protection as they scale.